key concepts
- Pure risk: a risk that results in an economic loss, like car repairs or appliance replacements
 
- Inflation risk: prices increase over time
- Usually around 2–3% a year
 
- Consumer price index (CPI): can use to measure inflation
 
 
- Business risk: possibility that company is forced to close
 
- Interest rate risk: general interest rates will increase, reducing value of most investments
 
- Liquidity risk: cannot sell something because of weak market
 
- Systematic risk: risk associated with economic environment in general
 
- Unsystematic risk: risk that can be reduced through diversification
 
- Marketability risk: the ability to sell your asset relatively quickly and receive cash in a timely manner
 
notes
- Rules
- Higher expected returns are associated with greater financial risks
 
- Financial risk increases as asset liquidity risk increases
 
- Financial risk increases as marketability risk increases
 
 
- Invest so rate of return is greater than rate of inflation