Theories of emotional design

categories

• Physiological
  • Responses within body
    • Interoception is the awareness of internal senses
• Neurological
  • Brain activity
• Cognitive
  • Thoughts

Don Norman: Emotional Design

• Visceral design
  • Aesthetic
  • Nature
  • Visual
  • Initial reactions
• Behavioral
  • Function
  • Understandability
  • Usability
  • Physical feel
• Reflective
  • Culture
  • Meaning of product or use
  • Personal remembrances
  • Self image
  • Message product sends to others

references

• Beverly Slabosky